Agenda

Playing to Win ‘08: The Business and Social Frontiers of Videogames

Friday, April 4
7:30–8:30 a.m.	Registration: coffee and pastries
8:30–8:45	Welcome: Douglas A. Anderson, Dean, College of Communications
8:45–9:30	Speaker: Mr. David Bickham, Ph.D. Center on Media and Child Health, Boston, MA Deans Hall I
9:30–10:45	Track 1.1  Law on the Frontiers of Videogames Chair: Robert M. Frieden, J.D. Pioneers Chair in Telecommunications; The Pennsylvania State University (Deans Hall I) Can A Law Limiting Minors' Access to Violent Video Games Ever Pass Constitutional Muster?: An Analysis of the Failings and High Costs of Prior Legislative Efforts Clay Calvert and Robert Richards; The Pennsylvania State University  Censorship of Videogames – The New Battlefront for Free Expression Lawrence Walters and Garrou Weston; DeWitt & Walters Consumer Perspectives on Videogames Dennis McCauley; Game Politics.Com, Entertainment Consumers Association Public Policy in the Virtual World: Imagining How It Could Curb Your w00t John Bagby; The Pennsylvania State University
10:45–11:00	Coffee break
11:00 a.m.–12:15 p.m.	Track 2.1  Teaching, Learning and Videogames Chair: TBA (Deans Hall I) Motivation and Its Relationship to the Design of Educational Games Brett Bixler; The Pennsylvania State University Creating a University-Wide Educational Gaming Initiative at Penn State Barton Pursel; The Pennsylvania State University Gaming For Girls: An Action-Research Intervention Andrea Tapia, Magy Seif El Nasr, Ibrahim Yucel, and Bridget Blodgett; The Pennsylvania State University and Simon Fraser University An Art Revolution: Game Development and Art Education Ryan Patton and Robert Sweeny; The Pennsylvania State University and Indiana University of Pennsylvania
12:30–2:00	Lunch Speaker: Mr. Adam Thierer Senior Fellow and Director Center for Digital Media Freedom Progress & Freedom Foundation Deans Hall II
2:00–3:15	Track 1.2  Emerging Issues in the Videogame Business Chair: Jason Della Rocca, Executive Director, International Game Developers Association (Deans Hall I) Experiential/Branded Marketing Shelby Hunt; Rogue Gaming, LLC Killer7 Punk[ed]: Authorship in Commercial Videogames Nathaniel Berger; Ohio University Narratives of War: Piracy, Copyright, Patents, and Other Fables for the Videogame Industry Anna Massiou; Fernandez & Associates The "Korean Wave": The Structure and Issues of the Korean Online Game Industry Eun-A Park; The Pennsylvania State University
3:15–3:30	Coffee break
3:30–4:45	Track 2.2 The Real and the Virtual Converge Chair: TBA (Deans Hall I) Blurring the Lines—The Virtuality of Human Reality Gerald Santoro; The Pennsylvania State University  The Shape of Protest Actions in Virtual Worlds Bridget Blodgett; The Pennsylvania State University Visualizing Desire: Video Games in a Comparative Framework Edward Wesp; Western New England College Successful Virtual Teams: What Work Teams Can Learn From Online Gaming Teams Kevin Morgan; The Pennsylvania State University
4:45–5:30	Speaker: Mr. Michael Gallagher CEO Entertainment Software Association Deans Hall I
5:30	Day 1 sessions end; dinner on your own; time for networking
Saturday, April 5
8:30–9:00 a.m.	Coffee and pastries; late registration
9:00–9:15	Housekeeping announcements Introduction of Speaker: Mr. Jorge Schement, Ph.D. Distinguished Professor of Telecommunications, Co-Director Institute for Information Policy
9:15–10:30	Speaker: Mr. Scott Forbes, J.D., Ph.D. Director, Technology Ventures General Electric Deans Hall I
10:30–10:45	Coffee break
10:45 a.m.–noon	Track 1.3: User Participation in the Metaverse Chair: Andrea Tapia Assistant Professor, College of Information Sciences and Technology; The Pennsylvania State University (Deans Hall I) Video Gaming and Text Messaging, the Merging of Technologies Wayne Rasanen; IN10DID, Inc. Amateur Armada: The Brave New Whirled of user-Generated Content John Demos; Three Rings Design Participating in the Visual: An Exploratory Study of Fanart Communities in "World of Warcraft" Michael Colibraro; The Pennsylvania State University
noon–1:30 p.m.	Speakers: Ms. Jen McNamara and Mr. Josh Johns Director, Strategic Partnerships and Director of Marketing Breakaway Games Ltd. Deans Hall II
1:30–3:00	Track 2.3  Links to the Future Chair: TBA (Deans Hall I) Lessons from GlaDoS: A Design Breakdown of "Portal" Ibrahim Yucel; The Pennsylvania State University Designing Fantasy Sports Games to Support Statistical Reasoning Brian Smith, Priya Sharma, Goknur Akilli Kaplan, Kyu Yon Lim, KyoungNa Kim, Toru Fukimoto, and Paula Hooper; The Pennsylvania State University and Cambridge, MA Physical Computing and Game Art Matt Kenyon and Ryan Patton; The Pennsylvania State University
3:00–3:15	Coffee break
3:15–4:30	Student Panel Chair, Michael Todd, graduate student; The Pennsylvania State University (Deans Hall I) Chris Toula, graduate student, The Pennsylvania State University Andrew Boyan and Matthew Grizzard, graduate students, Michigan State University Gina Cherundolo*, undergraduate student, The Pennsylvania State University Seth Sivak, graduate student*, Carnegie Mellon University
4:30–5:15	Speaker: Ms. Jen MacLean Vice President and General Manager, Games Comcast Interactive Media Deans Hall I *invited, awaiting confirmation